Systems Efficiency
Parisa Moradipour; Seyed Ahmad Edalatpanah; Ali Sorourkhah
Abstract
Purpose: From a marketing perspective, attracting and retaining customers is the key to long-term success in business. From a systemic perspective, higher education institutions can be considered as a type of economic system in which students are the primary customers of these systems. The present research ...
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Purpose: From a marketing perspective, attracting and retaining customers is the key to long-term success in business. From a systemic perspective, higher education institutions can be considered as a type of economic system in which students are the primary customers of these systems. The present research examines the factors that affect the satisfaction and dissatisfaction of students in the management group at a higher education institution.Methodology: This study collected data through telephone interviews with institution graduates over the past two years. After conducting the interviews, the data was analyzed descriptively.Findings: The results obtained from the interviews indicate significant dissatisfaction with the professors' teaching methods. Additionally, in the managerial aspect, many students expressed dissatisfaction with the lack of smart classrooms, inadequate cafeteria facilities, and the lack of interaction between department heads and students in the thesis process. In the administrative aspect, inappropriate behavior and lack of responsibility among the educational and administrative staff have also led to student dissatisfaction.Originality/Value: Unlike the format of research conducted in this area, which is generally quantitative and deductive, this research was conducted through a survey and interviews.
